Online Marketing Basics For Marketing Your MLM – A Blog
What Are The MLM Basics For Marketing Online Tip 5 - Your Blog
If you are following the series of articles – MLM basics for online marketing, this is number 5 in the series. Today we are discussing something which is central to all your efforts on the internet, your Blog. The Blog has become a main part of any company’s marketing efforts on the internet today. If you consider the basics for marketing MLM online, although everything you do online fits together, the very hub of your business is your Blog.
You need to ensure you get a self-hosted blog. You will have to pay for hosting, but the blog will belong to you. There are several free blog sites around, and whilst they are great for someone who is blogging for fun, if this is your home business, you definitely need your own. You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This does not occur with a self-hosted blog.
My blog is a self-hosted WordPress blog. At first it seemed too complicated, but I soon had it up and running! If you need help, there is tons of it out there, just google your problem and see! Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!
Do not let your blog get stagnant. It needs regular fresh content in the form of articles and tips. Videos are always good for fresh content; keep your prospects interested.
You should have a page telling your story of how you got into Network Marketing and what you have done in your life so far. You could also have a page about any other hobbies or interests you have, to show people that you are a rounded person who they can trust. Many blogs have a photo of the owner, so they are instantly recognised. This will help with branding yourself.
You absolutely must have an opt-in form on your blog. This will capture a prospects name, email and phone number. People are more likely to sign up if they are being offered something they want, or something free. Always make sure that any content (in the form of an article or video) you put out on the internet, always has your blog URL on it. This makes it easy for someone who enjoys your video to find out more about you, and possibly opt-in to your newsletters.
Don’t make it hard for a prospect to find you! If you do not put your link everywhere you can, no-one will know where to go. Make sure people can find it!
If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!
